Storytelling is important.
Search engines wised up to keyword stuffing and now look for quality, well-researched relevant content to fill up the first pages of results. The kind of content people want to read anyway.
This means your business needs someone to do that research, find and craft those stories.
I've spent my career finding and crafting stories as a journalist and as a marketer. I've written for public radio, large tech firms, and startups. I've developed SEO content pillars around specific keywords and I've helped develop high level brand strategy for products and companies.